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[SITUATION] · [QUIET] · [BUSINESS]
5 clusters · 13 sources · 29 days · First seen · Last updated
Brooks Running shoe model refresh and collaborations
Overview
Following the July 2026 phase-out of the Ghost 17, Brooks Running discontinued the model with a limited-time 27% discount that brought the price down to $109. In late July, the company officially launched the Ghost 18 and Ghost Amp (also marketed as Ghost Max). The Ghost 18, priced around $150, adds nitrogen-infused DNA LOFT v3 cushioning, a flatter knit tongue, RoadTack rubber outsole, and expanded width options, earning the American Podiatric Medical Association’s Seal of Acceptance. The Ghost Amp received an average 4.9-star rating; reviewers praised its highly cushioned ride, GlideRoll rocker geometry, and stable platform.
In early August, Brooks expanded the Ghost Amp line with a lighter, more responsive version incorporating SpringRamp fore-foot technology and nitrogen-infused DNA HYPE cushioning, targeting daily training and uptempo workouts. During the same period, the brand cut the Ghost Max 3 price from $160 to approximately $109–$110 while retaining its high-stack DNA LOFT v3 cushioning and rocker-style platform. Brooks also promoted its Run Club loyalty program with new-customer discounts, free shipping, and birthday gifts.
Simultaneously, a limited-edition “Today Was a Good Day” collaboration with Afew Store reissued the 2009-era Adrenaline GTS 10 with DNA Tuned cushioning and a multicolored mesh-plus-suede upper, priced at €170 (≈$196) for an August 15 release. Additionally, the brand released new retro-inspired colorways for the Adrenaline GTS 4, a $140 unisex lifestyle sneaker featuring early-2000s aesthetics and a 12mm midsole drop.
Entities
Ghost Amp · Brooks Running · Afew Store · Bryan Bhark · SpringRamp
Timeline
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9 days ago
[BUSINESS] 2 sourcesBrooks announces Ghost Max 3 price cut and Adrenaline GTS 4 updatesBrooks is offering a significant price cut on the Ghost Max 3 running shoe and has released new retro-inspired colorways for the Adrenaline GTS 4 lifestyle sneaker.
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17 days ago
[BUSINESS] 4 sourcesBrooks releases Ghost Amp running shoe and cuts Ghost Max 3 priceBrooks launched the Ghost Amp shoe with SpringRamp tech at $150 and slashed Ghost Max 3 to $109, while offering 20% off new‑customer promo codes and Run Club perks.
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20 days ago
[BUSINESS] 2 sourcesBrooks adds Ghost Amp runner and launches Adrenaline GTS 10 collaboration with Afew StoreBrooks introduced the Ghost Amp running shoe with SpringRamp tech for $150 and launched a limited‑edition Adrenaline GTS 10 collaboration with Germany’s Afew Store, priced at €170.
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about 1 month ago
[BUSINESS] 6 sourcesBrooks launches Ghost 18 and Ghost Amp running shoesBrooks released the Ghost 18 with upgraded cushioning and APMA approval, and the Ghost Amp, praised for a 4.9‑star rating, cushioned ride and stability, both priced around $150.
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about 1 month ago
[BUSINESS] 2 sourcesBrooks retires Ghost 17 as top trail shoe rankings spotlight new favoritesBrooks ends Ghost 17 sales at $109, while 2026 trail shoe rankings crown Saucony Peregrine 16, Hoka Zinal 3, Nike ACG Zegama, and Altra Experience Wild 3+ as top picks.
Sources
al.com · expo.nj.com · masslive.com · mLive.com · modernnotoriety.com · nj.com · outsideonline.com · silive.com · stylerave.com · syracuse.com · topics.al.com · wired.com · wwd.com
This summary has been updated 2 times: see revision history