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2 clusters · 4 sources · 26 days · First seen · Last updated

Cadbury limited-edition product launches

Overview

Cadbury has initiated several limited-edition product collaborations and marketing campaigns. In Australia, the brand partnered with cosmetics company MCoBeauty to launch a collection featuring products such as an eyeshadow palette and a ‘Cadbury Dairy Milk Lip Peptide Treatment’. This collaboration also includes a Dairy Milk chocolate bar with a watermelon-flavoured pink fondant centre, which has prompted online debate regarding its flavour. These products are available exclusively through Woolworths.

Separately, in South Africa, Cadbury introduced the ‘Made To Share’ campaign. This initiative involves redesigned 80g and 150g chocolate slabs with packaging that highlights 16 locally inspired social scenarios, intended to celebrate community and family generosity.

Entities

Cadbury · MCoBeauty · Mondelez International · Woolworths

Timeline

  1. [BUSINESS] 2 sources
    Cadbury launches limited-edition chocolate collaborations and campaigns

    Cadbury is rolling out limited-edition products, including a watermelon-flavoured chocolate bar collaboration with MCoBeauty in Australia and a culturally themed ‘Made To Share’ campaign in South Africa.

  2. [BUSINESS] 2 sources
    MCoBeauty and Cadbury launch limited-edition cosmetic collection

    MCoBeauty and Cadbury have launched a limited-edition makeup and confectionery collaboration, available exclusively at Woolworths in Australia.

Sources

kidderminstershuttle.co.uk · presseagence.fr · womanandhomemagazine.co.za · zoemagazine.net