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Changes in Spanish beverage consumption and bar culture

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2026-08-31 22:26 UTC → 2026-09-11 12:00 UTC · added ~~removed~~

Spain is experiencing a shift in beverage consumption habits and traditional social customs. Traditional bar practices, such as serving small portions like ‘cañas’ (small beers) or ‘chatos’ (small glasses of wine), are declining as modern establishments favor larger servings and seated dining over traditional standing social culture. Data from the 2025 Food Consumption Report indicates that beer consumption among residents outside the home fell by 16.1% between 2022 and 2025. While beer remains the most consumed cold beverage in this setting with a 36.1% market share, there is a broader downward trend in the consumption of various cold beverages, including spirits and soft drinks. However, the total beer market in Spain grew by 2.7% compared to 2022 levels, a trend attributed to tourism and exports. A study by the University of Malaga and Cerveceros de España further details the social nature of the beverage, noting that 92.7% of beer consumers frequented bars, restaurants, or cafes in the month prior to the survey. The research found that 82% of respondents meet friends for beer, and 74.1% organize meetings specifically for that purpose. The study also identified media personality preferences among consumers, with Eva Soriano and David Broncano emerging as top choices nationally.

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