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Character collaborations and merchandise launches in Japan

Updated 4 times since CLSTR started tracking revisions of this situation.

What changed

2026-08-21 11:05 UTC → 2026-09-06 06:16 UTC · added removed

In August and September 2026, several character-themed collaborations and merchandise launches are occurring across Japan. Capcom Cafe has announced a collaboration with the Korean-origin character Esther Bunny, created by designer Esther Kim. Running from August 28 to October 8, 2026, at the Ikebukuro and Umeda locations, the event will feature an American diner theme. Merchandise includes clear files, acrylic charms, bag charms, and tote bags. FamilyMart is conducting a nationwide campaign from August 4 to August 31, 2026, pairing 26 Sanrio characters with various food mascots, such as Hello Kitty and Koala March. Customers can receive acrylic charms or pouches upon purchasing two qualifying snack or instant-noodle products. Sanrio is also involved in multiple releases, including a collaboration with a professional mahjong league and the launch of releases. On August 13, ‘Sanrio Characters Tassel-style Tortoiseshell Keychains’ on August 13. These 673-yen keychains, featuring Hello Kitty, My Melody, and Cinnamoroll, include fake pearls and tassels and are available Cinnamoroll were launched via Aeon Fantasy’s ‘Capu-evo’ capsule machines. New capsule toy releases are also scheduled. In September, the fashion retailer Honeys launched the second installment of its ‘Select MY COLOR’ collaboration series via its online shop on September 4. This collection features ribbon charms, socks, and carry-on totes with characters like Hello Kitty, My Melody, Cinnamoroll, and Kuromi. Additionally, Bandai will launch is releasing new capsule toys. Following the ‘Precure All Stars Pitatto Nakayoshi Charms’ during in late August, Bandai will release ‘Sanrio Characters Mejirushi Accessory Halloween!’ Gashapon toys in the fourth second week of August. September. These 300-yen charms accessories feature series fairies like Mepple Hello Kitty, My Melody, Kuromi, Pompompurin, Pochacco, and Mipple. Hangyodon in Halloween costumes. Further collaborations are scheduled for September. Magic Number Co., Ltd. will release September include a limited-edition collection between the hair care brand collection from unu and Esther Bunny at Loft stores and other variety shops starting September 1. The collection includes six items, such as shampoos and hair oils, featuring “Straight Series” 1, and “Glossy Series” themes. Additionally, a triple collaboration featuring the Danganronpa series, Sanrio Characters, Danganronpa, Sanrio, and illustrator Kei Mochizuki will launch pop-up stores at ten Loft locations starting September 11, showcasing special illustrations and merchandise like acrylic keychains and tapestries. 11.

Versions

  1. 2026-09-06 06:16 UTC Character collaborations and merchandise launches in Japan
  2. 2026-08-21 11:05 UTC Character collaborations and merchandise launches in Japan
  3. 2026-08-20 02:43 UTC Character collaborations and merchandise launches in Japan
  4. 2026-08-11 06:35 UTC Character collaborations and merchandise launches in Japan
  5. 2026-08-09 03:42 UTC Character collaborations and merchandise launches in Japan

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