[REVISION HISTORY]

ChatGPT expands tools, adds GPT‑5.5 upgrade

Updated 4 times since CLSTR started tracking revisions of this situation.

What changed

2026-07-29 08:20 UTC → 2026-08-03 02:14 UTC · added ~~removed~~

ChatGPT expands ~~ads, image editing, and~~ tools, adds ~~AdPlexity~~ GPT‑5.5 upgrade

By late July 2026 OpenAI’s ChatGPT continued broadening its functionality beyond conversational chat. The July 20 rollout of Custom GPTs let organisations embed brand policies, tone and product data, spurring adoption that the U.S. Chamber of Commerce said reached 58 % of small businesses. That day Netlify released a free plugin turning generated code into live static sites for Plus users. Marketers and educators paired the model with Claude for technical depth, NotebookLM for personal‑document knowledge, and Anki for AI‑generated flashcards, cutting production time by up to 70 %. July 24 introduced GPT‑Voice for live spoken interaction and a managed “ChatGPT Ads” service that automates product‑feed creation and runs end‑to‑end campaigns. OpenAI added conversion‑optimized cost‑per‑click (oCPC) bidding, a seven‑day rolling budget average, automatic pacing, geographic exclusions, deeper integrations with AppsFlyer and Adjust, and a bulk API for asynchronous campaign management. Product‑feed cards now show pricing and star ratings. On July 25 the platform debuted an illustration feature that generates exaggerated “doodle shadows” from uploaded portraits and supports photo‑to‑anime conversion, OCR, translation, captioning and visual question‑answering. Microsoft released the open‑source “Bringing Old Photos Back to Life” tool for scratch removal and tone restoration, while Aiarty Image Enhancer offered AI‑driven upscaling to 32 K and face‑restoration for $79. July 27 saw Japanese creators using ChatGPT to streamline video production and business users deploying custom GPTs for tone‑consistent email replies. The same day AdPlexity Social launched as a specialist intelligence platform for affiliate marketers running Meta campaigns, indexing more than 15 million Facebook and Instagram ads across 16 regions and filling gaps left by the Meta Ad Library. Concurrently, ChatGPT Ads rolled out further optimisation tools—enhanced oCPC bidding, rolling‑average budgets, automatic pacing, geographic exclusions, and bulk API management—plus expanded measurement integrations with AppsFlyer and Adjust.

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