[REVISION HISTORY]

Chinese automakers' SUV overseas expansion

39 recorded revisions of this situation.

What changed

2026-10-27 22:46 UTC → 2026-10-29 05:45 UTC · added ~~removed~~

Since May 2026, Chinese manufacturers have accelerated the global rollout of SUVs and crossovers, launching premium and plug-in hybrid models in Europe, Australia, South Asia, and emerging markets. In Spain, the GANVAM-DAT index for H1 2026 showed a 4-5% drop in average used-car prices as competitively priced Chinese models captured 14.27% of new-car registrations. Chery Group is intensifying its expansion through its premium brand, Lepas. Lepas has expanded its European presence, recently entering the Greek market via distributor Italian ~~Motion. The brand has since launched~~ Motion and launching in Romania through MATEROM, which opened the largest Lepas showroom in Europe in Sibiu. In Croatia and Slovenia, the brand entered via exclusive importer Auto Benussi, debuting the L8 plug-in hybrid (PHEV) SUV. Lepas also plans to enter Bulgaria in the first half of 2027. In the United Kingdom, the brand has introduced 0% APR finance options for the L8 model to bolster its fourth-quarter presence. In Australia, Lepas ~~announced pricing for~~ is introducing the L6 ~~BEV Signature mid-size~~ electric ~~SUV~~ mid-size SUV, priced at $47,990, ~~with deliveries expected~~ targeting a perceived lack of diverse battery electric vehicle options in ~~November 2026.~~ the medium and large SUV segments. The brand aims to establish 40 sales sites in the country by the end of 2026. During the October 2026 Chery International User Summit and Global Elegant Lifestyle Week in Wuhu, China, Lepas unveiled its first global concept car, the Aura. The prototype previews the evolution of its ‘Leopard Aesthetics’ design language, which aims to blend strength and elegance. The summit also highlighted Chery’s broader portfolio, including the global debut of the luxury brand LUXEED and advancements in OMODA and JAECOO hybrid technologies. ~~Expanding its Middle Eastern footprint, Lepas has officially launched in the United Arab Emirates through exclusive distributor Al Ghurair Mobility.~~

Versions

Select a version to see what changed compared to the one before it.