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Chilean tourism growth and promotional initiatives

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2026-09-10 21:35 UTC → 2026-09-11 21:01 UTC · added removed

Chilean tourism growth and trends promotional initiatives

Chilean tourism is experiencing growth across both domestic and international sectors, driven by changing continues to evolve through shifting consumer preferences. Earlier preferences and new national promotional initiatives. Recent data highlighted from COCHA Travel Insights confirms a rise in winter and adventure tourism, with travelers seeking active experiences like trekking and horseback riding. In 2025, more than 1.2 million skiers visited mountain centers, with Brazilian tourists accounting for 77% of international reservations in Santiago. More recent trends indicate that travelers are increasingly prioritizing trend toward destinations with offering unique experiences and social media appeal. While international Between January and July 2026, bookings for locations such as Curacao, Curacao rose by 204.5% year-over-year, with additional growth noted for Buenos Aires, Madrid, Rapa Nui, and Madrid have risen, domestic activity is also projected to surge. For Rio de Janeiro. Domestically, the government projects a surge for the Fiestas Patrias holidays, the Chilean government estimates holidays between 1.1 September 17 and 19, estimating 1.1 to 1.3 million overnight trips, a trips—a potential 29% increase over the same period in 2025. The Valparaíso, O’Higgins, Valparaíso region is expected to lead domestic preferences at 46.8%, followed by the O’Higgins and Metropolitan regions are expected regions. To support these trends, Chile has launched several initiatives to be bolster national identity and hospitality. At Santiago International Airport, Marca Chile and airport authorities inaugurated ‘Somos Chile’, a permanent gallery in the primary destinations international arrival halls featuring 40 prominent figures in science, sports, culture, and innovation, such as Isabel Allende and Mon Laferte. Additionally, the Undersecretariat of Tourism and Sernatur have released a second viral video for this domestic travel. the ‘ChileNos Encanta’ campaign. Designed to strengthen the country’s culture of hospitality during Tourism Month, the campaign encourages citizens to serve as national ambassadors. The content is being distributed through airports, cinemas, and over 500 screens nationwide to promote a welcoming environment for visitors.

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  1. 2026-09-11 21:01 UTC Chilean tourism growth and promotional initiatives
  2. 2026-09-10 21:35 UTC Chilean tourism growth and trends

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