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China antitrust action against Trip.com

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2026-07-27 01:03 UTC → 2026-07-30 03:34 UTC · added removed

In late July 2026, China's China’s State Administration for Market Regulation (SAMU) announced (SAMR) levied a major record antitrust penalty against on Trip.com Group, Group for abusing its dominance in the country's leading domestic online travel platform. hotel‑booking market. The regulator fined the company imposed a total fine of roughly 5.2 billion yuan (about $770 million), which included – about 7.5 % of Trip.com’s 2025 domestic sales – consisting of a 3.52 billion‑yuan fine, fine and a confiscation of 1.66 billion yuan in illegal gains, and a requirement gains. The decision, announced on 25 July, ordered the company to refund return 122 million yuan held from hotel operators. SAMU said Trip.com abused its dominant position partners and barred it from requiring exclusive contracts or enforcing price‑parity rules. The action concluded a probe that began in the domestic online hotel‑booking market by forcing January after hotels complained that Trip.com forced exclusive partnerships, allocating deals, allocated traffic preferentially, to favor its own listings, and demanding demanded that hotels list only display the lowest price only on its platform, thereby restricting competition and harming consumers. platform. The fine represents roughly 7.5 % of Trip.com's 2025 domestic sales was reported in two formats: one breaking down a 1.658 billion‑yuan confiscation and a 3.52 billion‑yuan fine, and another citing a 16.58 billion‑yuan confiscation with a 35.21 billion‑yuan fine (totaling 51.79 billion yuan, roughly 120 billion yen). Both accounts note the same requirement to return about 1.22 billion yuan to hotels. The penalty is one of the steepest penalties first large‑scale antitrust sanction against a Chinese online travel agency and ranks among the biggest fines imposed on a Chinese technology firm platform firms since the 2021 crackdown on Alibaba. The action follows a probe that began in January after hotel complaints about Trip.com's exclusive‑deal practices and pricing‑parity rules. Trip.com has accepted the findings, pledged to comply, compliance, and will implement began implementing rectification measures across its business.

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  1. 2026-07-30 03:34 UTC China antitrust action against Trip.com
  2. 2026-07-27 01:03 UTC China antitrust action against Trip.com

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