[REVISION HISTORY]
Citroën and DS Automobiles management integration
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2026-10-03 07:06 UTC → 2026-10-04 06:46 UTC ·
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Stellantis has initiated a corporate reorganization to integrate the management of Citroën and DS Automobiles. This restructuring began with the implementation of a common management committee overseen by Xavier Chardon. The initial phase involved several Citroën executives expanding their roles to include DS Automobiles, alongside specific leadership changes in marketing and communications. The integration has since extended to regional operations, such as in Austria, where Raphaël Gaillard assumed leadership of both brands to mirror the shared organizational structure used at the group’s Paris headquarters. This move is intended to leverage synergies while preserving the distinct market positioning of each brand. Amidst these changes, CEO Xavier Chardon received the Eurostar Award 2026 in the Brand CEO category for from Automotive News Europe. While Chardon oversees both brands, the award specifically recognizes his role leadership in driving the brands’ turnaround and growth of Citroën. The distinction highlights a strategic direction. vision focused on making mobility more accessible, comfortable, and versatile, supported by a renewed product lineup and a significant increase in electric vehicle orders, notably driven by the e-C3 model. Chardon attributed the recognition to the collective efforts of his teams and the distribution network.
Versions
- 2026-10-04 06:46 UTC Citroën and DS Automobiles management integration
- 2026-10-03 07:06 UTC Citroën and DS Automobiles management integration
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