[REVISION HISTORY]
E-commerce discount campaigns expand in Brazil
Updated 7 times since CLSTR started tracking revisions of this situation.
What changed
2026-09-04 14:47 UTC → 2026-09-14 14:32 UTC ·
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Consumer E-commerce discount drives campaigns expand in Brazil and Portugal
In mid‑July, Brazilian shoppers turned to price‑comparison apps such as Buscapé, PromoBit, and Menor Preço Brasil to track price histories and claim coupons or cashback, while Portuguese consumers highlighted the appeal of a sharply reduced Xiaomi Redmi Watch 6 NFC, underscoring a broader appetite for affordable technology. By late July, Brazilian retailers responded with coordinated discount campaigns. Supermarket chain Pague Menos launched a “Fim de Mês Imbatível” sale across dozens of stores in São Paulo state, offering lowered prices on fresh food and household items. At the same time, e‑commerce platform early September, Mercado Livre, together with Casas Bahia, released limited‑use coupons for electronics and sports products, providing up to R$500 off selected items. In August, Livre expanded its promotional activity offerings in Brazil by releasing 13 new discount coupons. This momentum continued across Brazil. into mid-September as major e-commerce and delivery platforms launched large-scale campaigns. Mercado Livre introduced a 15% 25% discount coupon specifically for the toys category. Additionally, the Curitiba-based retailer MiniPreço launched its fourth “Detona Estoque” campaign, offering discounts of up to 80% on various departments, categories, including kitchenware technology, fashion, and cleaning supplies, alongside 10% cashback for Clube MiniPreço members. By mid-August, major e-commerce platforms expanded these targeted promotions. Mercado Livre released a special coupon home goods, while also preparing for technology the ‘10.10 das Grandes Marcas’ campaign, which features celebrity endorsements and household appliance categories, offering a 10% discount capped at R$ 200. Concurrently, Amazon introduced 20 million in coupons. The platform further offered a promotion for new customers applying 25% discount specifically for an Amazon credit card; using the code “CARTAO50OFF”, eligible customers can receive ‘Full’ delivery products and a 50% 20% discount on a purchase, selected items capped at R$ 45. By late August, 50. Shopee implemented tiered discounts, such as R$ 20 off orders over R$ 69 and R$ 200 off orders exceeding R$ 1,200, in anticipation of its ‘10.10 Festival Lojas Oficiais’ campaign. In the focus on electronics intensified. Major platforms including Amazon, Mercado Livre, Submarino, Magazine Luiza, delivery sector, iFood released promotional codes for the beverage, pet shop, and Fast Shop offered diverse technology deals, with some daily discounts reaching shopping categories. Other retailers also intensified seasonal sales. Amazon Brasil launched its 2026 Beauty Week, offering up to 50% on items such as LG Smart TVs, Anker wireless headphones, AOC gaming monitors, off beauty and Infinix smartphones. In early September, Mercado Livre expanded its promotional offerings in Brazil by releasing 13 new discount coupons. personal care products through September 15. Additionally, Magazine Luiza activated coupons providing 20% off the Panini publishing catalog and 10% off household utilities.
Versions
- 2026-09-14 14:32 UTC E-commerce discount campaigns expand in Brazil
- 2026-09-04 14:47 UTC Consumer discount drives in Brazil and Portugal
- 2026-09-02 13:15 UTC Consumer discount drives in Brazil and Portugal
- 2026-08-25 23:13 UTC Consumer discount drives in Brazil and Portugal
- 2026-08-21 16:12 UTC Consumer discount drives in Brazil and Portugal
- 2026-08-16 12:58 UTC Consumer discount drives in Brazil and Portugal
- 2026-08-10 16:01 UTC Consumer discount drives in Brazil and Portugal
- 2026-07-30 15:30 UTC Consumer discount drives in Brazil and Portugal
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