[REVISION HISTORY]

E-commerce and retail activity fluctuate ahead of Children's

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2026-10-19 18:55 UTC → 2026-10-20 20:33 UTC · added ~~removed~~

As the Children's Day holiday approaches, Brazil is experiencing a surge in commercial and travel activity, though economic expectations remain regionally varied. In São Paulo, bus ticket searches have increased by 54% compared to 2025, aided by a favorable holiday calendar. Retail sentiment continues to show divergence across different states. While Fecomércio MG previously noted that the holiday impacts 78.2% of retailers in Minas Gerais—with 29.1% expecting sales to exceed 2025 results—new data indicates that 21.8% of retailers in the state anticipate a decline due to consumer debt and broader economic conditions. In Rio de Janeiro, IFec RJ projects a total economic movement of R$ 432 million, representing an 11.4% decrease from the previous year due to a slight drop in consumer intention to purchase gifts and a notable shift toward online shopping. E-commerce platforms have intensified promotional efforts to capture seasonal demand. Major retailers like Amazon, Submarino, and Magazine Luiza have offered significant discounts on electronics, including up to 50% off on smart TVs and smartphones. Mercado Livre has maintained a continuous cycle of promotions, releasing various coupon packages—such as ‘VALEAGORA’ and ‘PRECINHO’—offering up to 30% off with a R$ 500 cap. The platform is also preparing for the ‘10.10 das Grandes Marcas’ campaign. Huawei has joined Mercado Livre’s ‘Double Day’ sales, featuring the launch of the HUAWEI WATCH GT 7 Pro with a 44% discount. Shopee has also expanded its presence with tiered discounts and the ‘Cartinhas de Natal’ social campaign, which allows consumers to sponsor gifts for children through partner NGOs. In the delivery sector, iFood has introduced promotional codes for beverages, pet shops, and shopping categories. Recent promotional activity includes Mercado Livre offering tiered discounts, such as 20% off selected items with a R$ 50 cap and 25% off Full delivery products.

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