Cygames and Breeders' Cup partnership

Overview

Cygames, Inc. has renewed its partnership with Breeders' Cup Limited for a third consecutive year. The sponsorship includes the Cygames Breeders' Cup Sprint, a 1,200-meter dirt race for thoroughbred horses with a $2 million purse, scheduled for October 31, 2026, at Keeneland Racetrack in Lexington, Kentucky.

The collaboration will feature the Cygames logo on starting gates and saddle towels, alongside life-sized figures of the character ‘Forever Young’ from the ‘Umamusume: Pretty Derby’ franchise. The 2026 Breeders' Cup World Championships are expected to feature total prize values exceeding $34 million.

Entities

Forever Young · Granblue Fantasy · Cygames, Inc. · Keeneland Racetrack · Aion 2

Timeline

1 day ago

[TECHNOLOGY] 5 sources
Cygames partners with Breeders' Cup and updates recruitment site
Cygames has entered a partnership with the Breeders' Cup to host sponsored races and will feature ‘Uma Musume’ character displays. The company also renewed its graduate recruitment website.
5 days ago

[BUSINESS] 3 sources
Cygames renews Breeders' Cup sponsorship for third year
Cygames will sponsor the $2 million Cygames Breeders' Cup Sprint for the third year at Keeneland Racetrack in October 2026, featuring a life-size figure from ‘Umamusume: Pretty Derby’.

Sources

automaton-media.com · diamond.jp · gamebiz.jp · gamespark.jp · gamespress.com · news.denfaminicogamer.jp · prtimes.jp