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Dang Le Nguyen Vu asset and trademark management

Updated 2 times since CLSTR started tracking revisions of this situation.

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2026-10-08 05:19 UTC → 2026-10-11 02:45 UTC · added removed

Dang Le Nguyen Vu, the founder of Trung Nguyen coffee, continues to manage significant personal and corporate assets while pursuing ambitious economic goals. Vu maintains a massive collection of high-value luxury and sports cars, including brands such as Rolls-Royce, Ferrari, Porsche, Aston Martin, and Mercedes-Benz. These vehicles are stored in an unconventional facility in M’Drắk known as the ‘Horse Farm.’ The site consists of simple, prefabricated buildings with corrugated iron roofs and cement floors, creating a stark contrast to the immense wealth of the vehicles housed within. On the corporate front, Vu has been transferring various intellectual property assets to a newly established entity founded in late 2024. This company has been acquiring trademarks previously held by Trung Nguyen Investment Joint Stock Company, including international brands like ‘G7 COFFEE INSTANT’ in Canada and ‘Legend Gold’ in the United States. Vu has also maintained identified Dak Lak and Ho Chi Minh City as the most significant locations in his professional journey. Dak Lak, where he founded Trung Nguyen Coffee on June 16, 1996, in Buon Ma Thuot, remains the primary hub for raw materials and cultural space. Ho Chi Minh City served as the critical launchpad that allowed the company’s franchise model to scale nationally and internationally. Vu maintains a long-term ambition, dating back to 2018, ambition to bring a minimum of $1 trillion annually to Vietnam by targeting over 210 countries. To date, Trung Nguyen Legend has expanded its presence to more than 100 countries and territories, operating over 1,000 coffee spaces globally. A globally, with a major focus of this on expansion is in China and the United States, where the company aims to establish 100 shops, following rapid growth in locations such as Houston, Texas, throughout 2026. The company also continues to pursue growth in China. States.

Versions

  1. 2026-10-11 02:45 UTC Dang Le Nguyen Vu asset and trademark management
  2. 2026-10-08 05:19 UTC Dang Le Nguyen Vu asset and trademark management
  3. 2026-10-08 02:41 UTC Dang Le Nguyen Vu asset and trademark management

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