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Disney motorsport media and licensing expansion

Updated 9 times since CLSTR started tracking revisions of this situation.

What changed

2026-09-05 15:55 UTC → 2026-09-07 05:46 UTC · added removed

Disney and various motorsport entities are expanding commercial and media partnerships. Disney+ has secured a multi-year global streaming agreement with Formula E, commencing with the 2026/27 season. The platform will host the championship across 144 territories, providing access to all practice sessions, qualifying, and races, alongside highlights and behind-the-scenes programming. In the United States, content will be available on both Disney+ and ESPN+. Additionally, Disney has extended its partnership with Formula 1 through 2028. Unveiled at the D23 event, the expanded ‘Fuel the Magic’ collaboration integrates Pixar’s ‘Cars’ franchise with the ‘Mickey & Friends’ lineup. To celebrate the 20th anniversary of the Pixar film ‘Cars’, Disney and Formula 1 have launched a special activation at the 2026 Italian Grand Prix in Monza. As part of the celebration, which This celebration coincides with ‘Lightning McQueen Day’ on September 5, a fan-observed holiday where the date 9/5 serves as a tribute to the character’s racing number, 95. As part of the milestone, the official Mercedes-AMG GT 63 PRO 4MATIC+ Safety Car will feature a bespoke livery inspired by the character. The vehicle character and is scheduled to perform an honorary lap at the Italian circuit. This The initiative aims to connect motorsport with younger generations through pop culture nostalgia and includes a global merchandise launch featuring apparel, accessories, and collector items available through the Disney Store, the Official F1 Store, and trackside retail outlets at Monza. The new collection features apparel, accessories, pins, and collectibles—such as Loungefly mini backpacks and Spirit Jerseys—utilizing the character’s iconic red, yellow, and black color scheme.

Versions

  1. 2026-09-07 05:46 UTC Disney motorsport media and licensing expansion
  2. 2026-09-05 15:55 UTC Disney motorsport media and licensing expansion
  3. 2026-09-04 00:31 UTC Disney motorsport media and licensing expansion
  4. 2026-09-03 21:21 UTC Disney motorsport media and licensing expansion
  5. 2026-09-03 15:50 UTC Disney motorsport media and licensing expansion
  6. 2026-08-17 16:32 UTC Disney motorsport media and licensing expansion
  7. 2026-08-14 10:12 UTC Disney motorsport media and licensing expansion
  8. 2026-08-14 03:48 UTC Disney motorsport media and licensing expansion
  9. 2026-08-11 15:36 UTC Disney motorsport media and licensing expansion
  10. 2026-08-11 14:42 UTC Disney motorsport media and licensing expansion

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