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DraftKings AI marketing allegations

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2026-09-22 08:57 UTC → 2026-10-01 13:54 UTC · added removed

DraftKings is facing scrutiny following allegations that it an investigation by The New York Times alleging the company used artificial intelligence and machine learning to target vulnerable customers. Reports indicate The report, citing internal documents and interviews with more than 40 former employees, claims the company developed models to score users based on betting habits, specifically aiming to identify those most gamblers likely to respond to promotional incentives by betting more and losing more lose the most money. One reported tool assigned customers an elasticity score, where higher scores indicated a player was more likely to lose money for every dollar of promotion provided. Former employees claim these models directed free bets and bonuses toward players showing signs of high loss rates or addiction. Furthermore, allegations suggest that while predictive technology was used to refine marketing, efforts to implement similar AI safeguards to flag problem gamblers were reportedly stalled shelved or suppressed. DraftKings CEO Jason Robins has responded by stating it “rejects any implication denied these allegations, labeling the reporting as ‘slanderous’ and ‘factually incorrect.’ Robins asserted that its marketing practices are unfair the company does not target losing gamblers but instead uses data to identify problematic behavior to provide warnings or improperly targets customers.” shut down accounts. He claimed the company provided documentation to refute the claims, but that the publication refused to include the facts. The company maintains that its promotions are intended to reward customers demonstrating “sustained, ‘sustained, engaged use” use’ of the platform rather than being based on individual losses. While disputing the characterizations, the company noted it could not verify the specific internal documents cited in investigative reports.

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  1. 2026-10-01 13:54 UTC DraftKings AI marketing allegations
  2. 2026-09-22 08:57 UTC DraftKings AI marketing allegations

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