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2 clusters · 4 sources · 3 days · First seen · Last updated

Drake's Better World Fragrance House launch

Overview

Canadian musician Drake announced the launch of his fragrance and lifestyle brand, Better World Fragrance House. Developed in collaboration with perfumer Michael Carby, the brand’s initial collection includes two signature Eau de Parfums: Summer Mink, described as an amber woody, genderless scent, and Cloudar, a woody aromatic fragrance.

Following the initial announcement, the brand officially launched in Canada, with products becoming available at select Sephora Canada locations and online. While the company originally focused on scented candles starting in 2021, this expansion marks its move into wearable scents.

Entities

Michael Carby · Better World Fragrance House · Drake · Sephora Canada

Timeline

  1. [BUSINESS] 2 sources
    Drake’s Better World Fragrance House launches in Canada

    Drake’s Better World Fragrance House has launched in Canada, with Summer Mink and Cloudar Eau de Parfums now available exclusively through Sephora Canada.

  2. [BUSINESS] 2 sources
    Drake launches Better World Fragrance House brand

    Musician Drake has announced his new fragrance brand, Better World Fragrance House, which will launch at Sephora Canada on October 1, 2026, featuring two signature scents.

Sources

canoe.com · complex.com · m.torontosun.com · vitamagazine.com