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Ducati centenary celebrations

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2026-09-12 08:41 UTC → 2026-10-05 01:53 UTC · added ~~removed~~

Ducati is marking its centenary with a series of cultural and commercial initiatives. The company has launched a month-long series of exhibitions across five locations in Bologna, including Salaborsa, Palazzo Pepoli, and the Renato Dall’Ara Stadium, running from September 4 to October 5. These displays showcase the manufacturer’s history, design, and racing heritage through photography, archival materials, and iconic motorcycle models. In addition to the local exhibitions, Ducati is expanding its brand presence through a maritime partnership. Collaborating with Pirelli and SACS Marine, the company is developing a specialized motorboat within the ‘Pirelli Speedboat’ range. This vessel utilizes a ‘maxi-RIB’ platform and incorporates design elements from Centro Stile Ducati to reflect the brand’s racing legacy. As the centennial celebrations conclude, Ducati hosted a special event on October 4 to coincide with the feast of San Petronio, the patron saint of Bologna. To mark the occasion, the company opened its Borgo Panigale factory for guided tours and offered free admission to the Ducati Museum. This event served as a culmination of the ‘Un secolo in mostra per Bologna’ initiative, which highlighted the brand’s century-long connection to the city since its founding in 1926.

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