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[SITUATION] · [QUIET] · [BUSINESS]
2 clusters · 5 sources · 4 days · First seen · Last updated
E-commerce consumer barriers and deceptive practices
Overview
E-commerce consumers are facing various barriers and deceptive practices that impact the online shopping experience. Reports indicate that high delivery costs are a primary deterrent for over half of shoppers, alongside frustrations with intrusive advertising, technical site errors, and unclear product information.
Further challenges involve deceptive marketing, where consumers may believe they are purchasing from domestic retailers only to find items are shipping from overseas. Watchdogs have noted instances where misleading storefront imagery and fine print make money-back guarantees impractical due to high international shipping fees. To address these issues, experts suggest that retailers prioritize transparent pricing, accurate descriptions, and improved user experiences to build consumer trust.
Entities
IAB Polska · Gemius · MousePrint.org · Baymard Institute · Leon Koźmiński Academy
Timeline
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[BUSINESS] 2 sourcesE-commerce consumers face risks from misleading ads and shipping
Online shoppers face risks from misleading advertisements and deceptive shipping origins, while businesses are urged to prioritize transparency and quality to succeed in crowded digital marketplaces.
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[BUSINESS] 3 sourcesE-commerce report identifies delivery costs and intrusive ads as key shopping barriers
A Gemius report reveals that high delivery costs and intrusive promotions are major barriers to e-commerce, driving shopping cart abandonment and consumer frustration.
Sources
parkiet.com · samodzielny-marketing.pl · smesouthafrica.co.za · thecooldown.com · wirtualnemedia.pl