Eskişehir consumer shifts in home decor preferences

Retailers in Eskişehir, Turkey, are observing a significant shift in consumer preferences toward minimalist and functional home decor.

In the carpet market, there has been a sharp decline in demand for traditional, large-sized rugs. Vendors report that younger consumers are increasingly choosing smaller, modern designs with lighter colors and sporty or decorative patterns that suit compact living spaces. Buyers are reportedly balancing aesthetic preferences with affordability, with prices for contemporary pieces starting around 1,000 Turkish lira.

Similarly, the curtain sector is seeing a move away from heavy, lace-trimmed, and patterned designs favored by older generations. Younger consumers, particularly newlywed couples, are opting for simpler styles, plain colors, and economical options such as bamboo curtain models. While the wedding season has not yet produced the expected level of market activity, retailers note this clear trend toward simplicity.