EU investigation into video game microtransactions

The Consumer Protection Cooperation (CPC) Network has launched a coordinated investigation across the European Union into nine major video game companies. The probe targets entities including Crytek, InnoGames, King, Mojang, Plarium Europe, PLR Worldwide Sales, Riot Games, Supercell, and Ubisoft.

Authorities are examining potential breaches of consumer protection laws, specifically regarding deceptive practices involving in-game virtual currencies and microtransactions. The investigation focuses on the transparency of real-world costs, the use of multiple exchange rates that may obscure actual pricing, and whether players are pressured into excessive spending to progress.

Regulators are also scrutinizing whether companies respect the 14-day right of withdrawal for unused virtual currency and if terms of service are fair and understandable. A key component of the enforcement action is the assessment of protections for vulnerable groups, particularly children, against aggressive marketing and addictive game designs.

Recent developments indicate the investigation, led by the Italian competition authority, has expanded its scope of scrutiny. The probe now explicitly includes Activision Blizzard and Playrix, alongside the previously identified companies. Authorities are investigating the use of ‘dark patterns’ to encourage spending and the sale of currency bundles that do not align with item prices, which may force players to purchase excess virtual credit. The investigation covers several high-profile titles, including Minecraft, Valorant, Candy Crush Saga, Clash of Clans, and For Honor, to determine if these monetization models violate EU consumer protection laws.