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2 clusters · 5 sources · 12 days · First seen · Last updated

European air fryer market growth and trends

Overview

The air fryer market is experiencing growth across Europe, driven by consumer interest in compact, health-focused cooking technology. Initially, trends in Germany highlighted the popularity of appliances like the Ninja FlexDrawer, which is noted for its ability to use up to 75% less fat than traditional deep-frying while offering versatile functions such as baking, roasting, and dehydrating.

This trend has expanded into a broader European market movement. In addition to high-end models featuring dual-zone cooking or steam-assisted technology to maintain moisture, there is significant demand for budget-friendly options from retailers like Lidl and Action. The culinary impact is also visible in specialized food concepts, such as the introduction of Dutch-style fry culture in Vienna.

Entities

Ninja · Rui Chen · Panasonic · Russell Hobbs · Philips

Timeline

  1. 6 days ago

    [TECHNOLOGY] 5 sources
    Air fryers and culinary trends see market growth in Europe

    Air fryers remain a major kitchen trend, with reviews highlighting high-capacity models from Ninja and Philips, alongside budget options from Lidl and specialized fry concepts in Vienna.

  2. 17 days ago

    [TECHNOLOGY] 3 sources
    Ninja FlexDrawer Air Fryer Gains Popularity in German Kitchens

    German consumers are adopting compact air fryers, with Ninja's FlexDrawer offering a 6‑liter, 7‑in‑1 design that reduces fat use and saves kitchen space.

Sources

dealdoktor.de · derwesten.de · gastronews.wien · imtest.de · it-boltwise.de