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[SITUATION] · [QUIET] · [BUSINESS]
2 clusters · 3 sources · 24 days · First seen · Last updated
European automotive manufacturer promotions
Overview
Automotive manufacturers have introduced various promotional initiatives across the European market.
In Italy, Mazda launched a campaign for the CX-60 SUV, providing customers with 1,000 euros in Q8 fuel vouchers. Roberto Pietrantonio, CEO of Mazda Motor Italia, noted the initiative is intended to offer “an immediate and concrete benefit” for long-distance travel.
Further promotional activities include Hyundai offering a reduced price of 17,600 euros for the Bayon model in Italy through specific financing plans. In Germany, Mazda has offered free metallic paint for its entire range and subsidized financing for the CX-30 and CX-5 models via Santander Consumer Bank.
Entities
Mazda · Germany · Roberto Pietrantonio · Santander Consumer Bank · Hyundai
Timeline
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[BUSINESS] 3 sourcesAutomotive manufacturers launch promotional offers in Europe
Hyundai and Mazda are offering promotional pricing and financing deals on various SUV and crossover models in Italy and Germany.
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[BUSINESS] 5 sourcesMazda offers 1,000 euros in fuel vouchers for CX-60 buyers
Mazda is offering 1,000 euros in Q8 fuel vouchers to customers purchasing the CX-60 SUV in Italy through November 2026.
Sources
auto.everyeye.it · informadorpublico.com · motorbox.com