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European Mobility Week 2026 initiatives

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2026-09-28 08:42 UTC → 2026-10-12 09:30 UTC · added ~~removed~~

As European Mobility Week (September 16 to 22, 2026) progresses, the campaign continues to emphasize ‘Mobility for all – intergenerational equity,’ focusing on transport systems that serve all citizens regardless of age or income. The initiative, promoted by the European Commission, involves over 2,500 cities and countries aiming to reduce traffic and pollution while improving urban livability. In Spain, municipalities are implementing widespread measures to encourage public transit. León, Alcorcón, Santander, Torrelavega, and Gandia have offered free bus services. Valencia is providing free access to EMT buses and Metrovalencia services, while Murcia offers free public transport alongside road safety education. Cartagena has reduced bicycle rental rates by 20%, with deeper discounts for students and seniors. Additionally, Alicante and Zamora have hosted large-scale cycling events, and Madrid showcased historical buses to highlight the evolution of public transit. In Italy, the campaign emphasizes the health benefits of active mobility. The Istituto Superiore di Sanità and the PreventNCD joint action launched ‘The Saboteurs’ campaign to highlight how daily choices impact long-term health. In Rome, Legambiente Garbatella organized a flash mob to advocate for dedicated bus lanes on the Cristoforo Colombo. In Catania, metropolitan public transport and the Catania Metro are offering free services. Recent activities include the ‘Giretto d’Italia’ initiative to monitor sustainable commutes. In Bolzano, monitoring stations recorded 4,170 sustainable trips, a 25.5% increase over 2025. Piacenza reported 5,404 trips, while Florence saw stable growth in bicycle and scooter usage. In Lecco, Following the ~~province approved a~~ campaign, urban cycling ~~mobility plan, and~~ in ~~Milan, a forum addressed~~ Italy continues to show growth, with the ~~technological neutrality~~ share of urban trips made by bicycle rising to 4.3%. To sustain this, Rome launched the ~~electric transition. In Greece, activities~~ ‘Roma Corre in ~~Rethymno included a ‘Show Me~~ Bici’ program, offering 30 cents per kilometer to students and employees. In Florence, the ~~Way’ roadshow featuring panels on ‘Smart Cities – The Cities of Tomorrow’~~ ‘Pedala, Firenze ti premia’ program reported that 1,727 users covered 677,000 kilometers in its first four months. Experts note that while Italian cycling infrastructure increased by 53.7% between 2015 and ~~‘Road Safety Today.’ Educational programs used virtual reality simulations to promote safe movement.~~ 2023, investment must keep pace with demand.

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