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[SITUATION] · [QUIET] · [CULTURE]

2 clusters · 5 sources · 10 days · First seen · Last updated

Fashion integration in professional tennis

Overview

Professional tennis has seen an increasing integration with high fashion through ceremonial events and runway shows.

Ahead of the ninth annual Laver Cup in London, top players participated in an editorial photoshoot at the Old Royal Naval College. Athletes from Team Europe and Team World wore luxury earth-toned tailoring from brands such as Louis Vuitton and Brunello Cucinelli.

This trend continued with BOSS becoming the Official Ceremony Attire Partner for the Laver Cup, hosting activations at the O2 arena and featuring players in BOSS tailoring. Additionally, during Paris Fashion Week, Lacoste presented its Spring/Summer 2027 collection on the Philippe Chatrier court at Roland-Garros, utilizing technical fabrics and design elements intended to evoke the atmosphere of the sport.

Entities

Laver Cup · Taylor Fritz · Boss · Carlos Alcaraz · Lacoste

Timeline

  1. [CULTURE] 3 sources
    BOSS and Lacoste bring high fashion to professional tennis

    Major fashion brands BOSS and Lacoste are merging tennis culture with high fashion through partnerships with the Laver Cup and a runway show at Roland-Garros.

  2. [SPORTS] 2 sources
    Tennis stars pose in luxury tailoring ahead of Laver Cup

    Tennis stars including Carlos Alcaraz and Taylor Fritz posed in luxury earth-toned tailoring ahead of the ninth annual Laver Cup in London.

Sources

gq.com · luxsure.fr · manifesto.co.uk · revistagq.com · vogue.it