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FC Barcelona and Tyler, the Creator collaboration

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2026-10-15 08:36 UTC → 2026-10-15 18:22 UTC · added ~~removed~~

FC Barcelona announced a strategic partnership with American rapper and designer Tyler, the Creator for the upcoming El Clásico match against Real Madrid on October 25, 2026. Under a partnership with Spotify, the club’s jersey will feature the “GOLF” wordmark, referencing the artist’s streetwear label, GOLF WANG. Tyler, the Creator has been granted “full creative direction” for the campaign, a first for the Spotify-Barcelona partnership. The collaboration includes a limited-edition match kit with 1,899 units available to commemorate the club’s founding year. The women’s team is scheduled to debut the jersey a day prior during their match against Granada. Following the initial announcement, the club and Nike launched a 26-27 lifestyle collection on October 15. This collection includes various apparel such as graphic tees, hoodies, jackets, and accessories. The ~~special edition home jersey featuring~~ rollout also features the ~~GOLF logo will be worn during~~ “Copa De Golf” musical event in Barcelona on October 24 and a creative space in the ~~marquee fixture.~~ Gothic Quarter titled “The Creator’s Àgora,” which will run through October 25.

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