[REVISION HISTORY]

Ferrari electric hypercar rollout continues

Updated 5 times since CLSTR started tracking revisions of this situation.

What changed

2026-08-13 21:02 UTC → 2026-08-16 06:45 UTC · added ~~removed~~

Ferrari’s first fully electric hypercar, the Luce, continued to generate headlines through ~~July and~~ August 2026. The one‑off chassis 0, prepared through the Tailor Made program, was put up for auction at Monterey Car Week with a reserve of US $1.1 million. The car’s iridescent “Madreperla” paint, white wheels, bespoke brake calipers and Perla Le Mans leather interior were highlighted, and the proceeds were earmarked for the Ferrari Foundation’s U.S. educational projects and the M‑Tech Alfredo Ferrari research centre slated to open in Maranello in 2029. Two months after the May unveiling, the sub‑500‑unit production target for the first year sold out, driven mainly by buyers in China and Silicon Valley despite early design criticism and a dip in Ferrari’s share price. CEO Benedetto Vinna said the sales strategy deliberately avoids pressuring traditional collectors and focuses on new affluent customers. Ferrari also confirmed that its overall production capacity is booked through the end of 2027, pushing the first Luce deliveries to 2028. The company maintains its plan to produce fewer than 500 units in the first year and aims for about 2,500 Luce cars by 2030, roughly 5 % of its annual sales. In ~~July 2026 Ferrari unveiled its 2026 Formula 1 power unit, which replaces the previous generation’s MGU‑H with~~ mid-August 2026, a ~~compact turbocharger. The change cuts weight and frees aerodynamic space, improving low‑rpm response while modestly reducing top‑end horsepower. The~~ heavily camouflaged prototype of the Luce ~~itself is~~ was spotted undergoing road tests in Italy. The vehicle featured a ~~five‑meter‑long, four‑door electric hypercar capable of 310 km/h and accelerating from 0~~ dense black-and-white optical pattern to ~~200 km/h in 6.8 seconds. Priced at just over €500,000, its interior blends physical controls~~ obscure design details, though it maintained a two-volume coupé silhouette with ~~digital displays, and its distinctive doors~~ an elongated hood, a recessed cabin, and ~~monolithic styling signal Ferrari’s new~~ a fastback roofline. The project involved design ~~direction.~~ collaboration with the LoveFrom collective, including Jony Ive and Marc Newson.

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