[REVISION HISTORY]

71st Festa do Peão de Barretos festival proceedings

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2026-08-28 20:42 UTC → 2026-08-28 23:26 UTC · added ~~removed~~

The 71st Festa do Peão de Barretos has evolved into a major international hub for rodeo, music, and commerce at the Parque do Peão complex in São Paulo, Brazil. The event now features the Barretos International Rodeo, attracting competitors from Brazil, the United States, Mexico, and Australia. In the sporting arena, 2024 PBR world champion Cássio Dias secured the highest score in bull riding during the opening sessions with 91.50 points. The competition includes 36 riders from the participating nations. The musical lineup continues to highlight major sertanejo acts, including Gusttavo Lima, Leonardo, Chitãozinho & Xororó, Zezé Di Camargo & Luciano, and Simone Mendes, alongside rising artists such as Filho do Piseiro and Fiorella. Singer Paula Fernandes, returning after a 10-year hiatus, has used her platform to address historical sexism and the lack of gender diversity within the sertanejo industry, recently performing a religious ~~tribute.~~ tribute such as ‘Ave Maria’. Other performers include Gustavo Mioto. Beyond entertainment, the festival has expanded into a significant economic platform, blending traditional rodeo culture with fashion and premium hospitality. The event expects nearly one million ~~visitors and~~ visitors—with current estimates at approximately 990,000—and has become a massive business ecosystem. The conglomerate DVT, which manages much of the infrastructure and sponsorships, reportedly generates over R$ 500 million in revenue, highlighting the transition of sertanejo culture into a large-scale commercial ~~industry.~~ industry often referred to as ‘agronejo’. Logistical activity is notably high, with Barretos Airport reporting intense movement of aircraft and helicopters to transport tourists, artists, and investors.

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