[REVISION HISTORY]

Fitness Brasil Expo 2026 concludes in São Paulo

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What changed

2026-08-27 19:47 UTC → 2026-09-04 14:46 UTC · added ~~removed~~

The 27th edition of the Fitness Brasil Expo ~~is scheduled for~~ took place from August 27 to 29 at the Transamérica Expo Center in São Paulo. As a major business hub for the Latin American fitness and wellness sector, the event ~~is expected to host~~ featured 175 exhibitors and ~~attract 45,000 visitors. Organizers project the expo could generate approximately R$ 1 billion in business, a 33% increase compared to the previous edition. The event will feature~~ 120 speakers ~~and cover~~ across 38,000 square meters, ~~including plenary sessions and an Arena Live area~~ occupying all seven pavilions of the venue for ~~influencers and podcasts. Key themes include technological advancements,~~ the first time. Technological innovation was a central theme, highlighted by companies such as ABC EVO, which showcased artificial intelligence solutions like ‘Workout AI’ for personalized ~~training, and the presentation of~~ training prescriptions. Other exhibitors, including Konnen Fitness, presented new cardio and strength equipment. Industry ~~leaders are~~ discussions also ~~expected to discuss~~ addressed market trends, including the shift toward community-based wellness and the social role of fitness centers in smaller Brazilian cities. The event achieved record attendance with 39,478 visitors, marking a 13% increase compared to the 2025 edition. The expo also hosted approximately 3,000 congress participants. Organizers had previously projected the event could generate approximately R$ 1 billion in business, a 33% increase over the previous year.

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