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France leading global ski tourism

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What changed

2026-09-28 05:53 UTC → 2026-10-06 07:11 UTC · added removed

France has reclaimed its position as the world’s leading ski destination for the first time in eleven years. During the 2025-2026 winter season, French resorts recorded 56.1 million skier days, a 2.4% increase that allowed the country to surpass Austria and the United States. This performance represents While France saw growth, analysts noted its rise to the third-best season on record for top was partly influenced by a 14% decline in the United States, which recorded 52.6 million skier days. Austria followed France with 53.7 million. The French ski stations. Growth market remained stable, supported by strong snowfall in November and January and a 20% increase in mid-winter activity compared to previous years. Regional growth was observed across several regions, most notably in areas. The Pyrenees showed the Pyrenees, which saw strongest performance with a 9% increase in attendance. attendance, which was 12% above the average of the last four seasons. Other areas reporting gains included the Southern Alps (+5%) and Haute-Savoie. In the Haute-Savoie region, (+4.5%). In Haute-Savoie, the Grand Massif ski area is preparing area—connecting Samoëns, Les Carroz-d’Arâches, Morillon, Sixt-Fer-à-Cheval, and Flaine—prepared for its upcoming season, which is scheduled to run season running from December 12 to April 11. Despite rising attendance, the cost of skiing remains high. In major French domains, daily lift passes can exceed 80 euros. The 3 Vallées in Savoie, the world’s largest ski area, recorded a high-season adult rate of 84.20 euros. Laurent Reynaud of Domaines skiables de France stated these costs are driven by staff wages, taxes, and the high cost of maintaining and amortizing lift infrastructure.

Versions

  1. 2026-10-06 07:11 UTC France leading global ski tourism
  2. 2026-09-28 05:53 UTC France leading global ski tourism

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