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2 clusters · 5 sources · 1 days · First seen 10 days ago · Last updated 10 days ago

Frasers Group and ASA pricing dispute

Overview

Frasers Group is engaged in a dispute with the Advertising Standards Authority (ASA) over regulatory guidance regarding Recommended Retail Prices (RRPs). The company’s leadership has criticized the regulator’s requirements, with CFO Chris Wootten describing them as “unacceptably vague” and claiming they create “unreasonable and we say unlawful barriers” to price competition.

This tension follows an ASA ruling that banned a Sports Direct advertisement for a Puma sports top. The watchdog determined the ad was misleading because the struck-through RRP of £45 did not reflect the price at which the product was generally sold in the market. Although Sports Direct provided manufacturer documentation, the ASA concluded the claims were not genuine as the item was being sold for lower prices by other retailers. Sports Direct has stated the decision is “fundamentally wrong” and intends to contest the ruling.

Entities

Frasers Group · Advertising Standards Authority · Sports Direct · Which? · Puma

Timeline

10 days ago

[BUSINESS] 3 sources
Sports Direct advertisement banned for misleading RRP claims
The Advertising Standards Authority has banned a Sports Direct ad for misleading consumers regarding a Puma product's recommended retail price and advertised savings.
10 days ago

[BUSINESS] 2 sources
Frasers Group disputes regulator guidance on retail pricing
Frasers Group is challenging the Advertising Standards Authority over RRP guidance, following a ban on a Sports Direct advertisement for being misleading regarding discount values.

Sources

cityam.com · internetretailing.net · retailgazette.co.uk · standard.co.uk · theindustry.fashion