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European outdoor tourism boom expands beyond glamping

Updated 1 time since CLSTR started tracking revisions of this situation.

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2026-08-05 14:43 UTC → 2026-08-22 10:59 UTC · added removed

The European outdoor‑tourism outdoor tourism boom is widening beyond traditional glamping. France remains the sector’s engine, with the camping market worth €3 billion in early 2026 and projected at €4.7 billion in 2025. Domestic campers account for about 70 % 70% of stays; visitors from the Netherlands, Germany, Belgium and the UK make up roughly 30 %. 30%. The FNHPA forecasts 28 million campsite guests this summer, with 840 000 840,000 pitches – half bare – and a 9.4 % 9.4% rise in demand for basic sites in 2025. The industry now includes over 10 000 French establishments, from In the 40‑hectare, five‑star Marseillan Plage resort to family‑run camps. Yet Netherlands, the boom is manifesting through diverse consumer backlash over hidden fees has grown, appearing behaviors. Adult-only, child-free camps in 21 % of reviews provinces like Groningen, such as De Drie Provinciën and adding 15‑25 % to holiday costs, prompting DGCCRF warnings. A France 3 documentary on a century of camping Leenstertillen, report full summer bookings driven by couples, singles, and grandparents seeking quietude. Additionally, some families are prioritizing significant monthly savings to fund annual luxury glamping trips to destinations like Mallorca. Germany is also seeing a surge major shift, particularly in van‑life bookings – an estimated 9 million French trips Bavaria. The Bavarian State Office for July‑August and a sector turnover of €4.7 billion Statistics reports that overnight stays at campsites rose from approximately five million in 2025. Glamping expansion continues: Landal opened a luxury resort 2015 to around 8.6 million in Durbuy, Belgium (40 tents, 28 lodges, 15 tiny houses); Nala Village launched Europe’s largest retreat centre 2025, a growth of over 70%. This outpaces the 17% increase seen in other accommodation types. Experts from the Dutch Achterhoek with 100 sustainable dwellings. Italy’s lakes, Tuscan hills and Sicilian coast host high‑end domes, treehouses German Institute for Tourism Research (dwif) attribute this to a desire for “freedom, flexibility, and eco‑lodges. Bavaria adds five‑star spa resorts individualization” alongside a need for nature and deceleration in a “camper church” digital world. Modern Bavarian sites, such as those in Prignitz. In the Netherlands, adult‑only camps are fully booked Hopfensee, now provide hotel-standard amenities including wellness areas and families are saving for upscale Mallorca glamping trips. Active‑travel “runcations” are booming, with CamperDays reporting indoor pools. Other trends include a 5 000 % jump surge in active‑tourism searches active-travel “runcations” and strong demand in Chamonix, the Dolomites expansion of high-end retreats across Belgium, Italy, and Madeira. the Dutch Achterhoek.

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  1. 2026-08-22 10:59 UTC European outdoor tourism boom expands beyond glamping
  2. 2026-08-05 14:43 UTC European outdoor tourism boom expands beyond glamping

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