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2 clusters · 5 sources · 7 days · First seen · Last updated

French telemarketing consent regulation

Overview

In August 2026, France implemented Law No. 2025-594, fundamentally altering B2C telemarketing regulations. The law mandates that businesses obtain prior, explicit, and informed consent from consumers before making commercial calls, replacing the previous system where an absence of objection—such as registration on the Bloctel service—was sufficient. This reform requires companies to prove active agreement and prevents clients from implicitly authorizing companies to contact their relatives or friends.

While the new framework is active and regulatory bodies like the CNIL and DGCCRF have established reporting mechanisms and sanctions, challenges to enforcement have emerged. Reports indicate a resurgence in unsolicited calls, driven by the difficulty of tracking anonymous callers, regulating contact platforms, and penalizing international entities. Despite these hurdles, enforcement is underway, highlighted by administrative fines for non-compliance.

Entities

SFR · DGCCRF · CNIL · UFC-Que Choisir

Timeline

  1. [BUSINESS] 2 sources
    France implements stricter telemarketing consent laws

    New French laws require explicit consumer consent for telemarketing, yet reports of unsolicited calls persist despite increased regulatory oversight and recent heavy fines for non-compliance.

  2. [BUSINESS] 3 sources
    France implements strict new consent laws for telemarketing

    New French law effective August 11, 2026, mandates explicit consumer consent for all B2C telemarketing, ending the era of implicit consent and traditional referral-based prospecting.

Sources

actualitte.com · enerzine.com · macommune.info · presseagence.fr · top-affaires.fr