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2 clusters · 4 sources · 9 days · First seen · Last updated

Gen Z and Gen Alpha influence on physical retail

Overview

Recent data indicates that younger demographics, specifically Generation Z and Generation Alpha, are becoming primary drivers of physical retail demand in different regional markets.

In Singapore, retail demand along Orchard Road is being fueled by these younger cohorts, even as tourist arrivals saw a year-on-year decline in the second quarter of 2026. This demand has led to increased average monthly rents and a continued interest from luxury, beauty, and wellness brands in flagship locations. Limited new supply is expected to sustain this trend through 2027.

Similarly, in Australia, research suggests Generation Z is driving a resurgence in brick-and-mortar shopping. A significant portion of Gen Z shoppers report increased visits and spending in physical stores compared to older generations. This trend is characterized by shopping centers acting as social hubs and a high level of digital integration, where consumers often discover products online or seek social validation via private chats before making in-person purchases.

Entities

Snapchat · NEX · HarbourFront Centre · Savills Singapore · Ryan Ferguson

Timeline

  1. 8 days ago

    [BUSINESS] 2 sources
    Gen Z driving resurgence in Australian physical retail

    Research shows Australian Gen Z consumers are driving a retail revival, with 44% increasing physical store visits and spending, using malls as social spaces and leveraging digital group chats for peer approval.

  2. 17 days ago

    [BUSINESS] 2 sources
    Orchard Road retail demand rises due to Gen Z and Gen Alpha

    Gen Z and Gen Alpha consumers are driving retail demand at Singapore's Orchard Road, supporting luxury and experiential brands despite a decline in tourist arrivals.

Sources

asianbusinessreview.com · retailasia.com · retailbiz.com.au · thenightly.com.au