German firms data management challenges

In late July 2026 German companies were reminded that backups alone do not ensure business continuity. A Bitkom‑cited briefing urged firms to develop full recovery concepts and adopt intelligent archiving to curb rising storage costs, especially on platforms such as Microsoft 365 SharePoint. The guidance linked a disciplined recovery framework with cost‑saving data‑archiving as essential for resilience.

The following day a whitepaper from the digital agency dotSource highlighted that many German digital firms still fail to extract value from their growing data pools. While most intend to invest in data competence, fragmented KPI definitions and unclear metrics impede effective analysis. The report proposes a step‑by‑step KPI system to consolidate indicators and enable concrete actions across departments.

Together the snapshots show a widening focus: from immediate recovery and storage‑cost concerns to a broader push for systematic data utilization and performance measurement within German enterprises.