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Global surge in cold food and beverage trends

Updated 3 times since CLSTR started tracking revisions of this situation.

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2026-08-12 04:06 UTC → 2026-08-22 03:37 UTC · added removed

The cold‑food wave that began in late May 2026 with the additive‑free deep‑blue “Europa” ice‑cream in Leimen has continued to expand across cuisines and markets. In Japan, the trend has intensified through significant product innovations. On July 20, Nissin Foods launched its “Cold‑Rehydrate” “Hiyashi Cup Noodles, Noodle” line, featuring spicy kimchi “Spicy Kimchi” and chicken‑salt‑lemon “Chicken Salt Lemon” flavors. Using a patented method, “Cold Rehydrate Method,” these noodles soften in five minutes using only chilled water (5–10°C) and explicitly prohibit hot water for safety. The product has seen rapid success, with its brand share of the Cup Noodle line rising from 7.6% to 12.3% in one week, and high demand leading to online sell-outs. sell-outs; consumers have even noted that mixing the two flavors creates a unique third flavor profile. While popular among older male consumers, Nissin has stated no plans to export this specific line outside Japan. Nissin has also expanded its portfolio with the July 26 launch of “Curry Misokine” products, including a cup noodle with large potato pieces and a “Curry Misokine Meshi” cup‑rice option. Other Japanese developments include Marugame Seimen’s summer cold udon menu, promoted by actress Aya Ueto, menu and various “staff‑style” quick-cook summer recipes from Kyoto chefs. Nissin has also expanded its portfolio with “Curry Misokine” cup noodles and rice. Meanwhile, As the season shifts, Nissin Foods Chilled and Tablemark are Frozen is preparing autumn‑winter pushes for frozen noodles like “Gyouretsu” an autumn and winter push to target dual‑income households. enter a “Frozen 3.0” era. On September 1, the company plans to launch nine new products and six renewals, including a Kyoto-style back-fat soy sauce ramen. Simultaneously, FamilyMart is expanding its frozen offerings with a new “Famimaru KITCHEN” garlic rice. Globally, the trend persists with North American interest in frozen blended drinks. Rich Products’ f’real brand introduced a high‑tech high-tech connected blender and new summer flavors, including an Orange Creamsicle Milkshake and a non‑dairy frozen lemonade, to meet consumer demand for customizable frozen beverages. lemonade.

Versions

  1. 2026-08-22 03:37 UTC Global surge in cold food and beverage trends
  2. 2026-08-12 04:06 UTC Global surge in cold food and beverage trends
  3. 2026-08-03 02:02 UTC Global surge in cold food and beverage trends
  4. 2026-07-31 08:37 UTC Global surge in cold food and beverage trends

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