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2 clusters · 6 sources · 21 days · First seen · Last updated
Global consumer and professional trust in AI
Overview
Recent reports highlight growing concerns and trust gaps regarding artificial intelligence across different sectors. In New Zealand, the Avast 2026 Safe Tech Report identified an ‘AI confidence trap,’ where a majority of adults believe they can identify AI-generated fakes, yet many continue to share sensitive information with AI tools. Experts warn this perceived ability to detect fakes may create a false sense of security regarding data privacy.
In the marketing sector, the Kantar Insights ‘Media Reactions 2026’ study reveals a disconnect between industry expectations and consumer behavior. While most marketers expect generative AI to become decisive in brand recommendations, consumer trust remains low, with only 23% of consumers trusting AI-driven recommendations. The research suggests that the credibility of AI-generated content is heavily influenced by brand familiarity and the presentation of information.
Entities
Timeline
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[BUSINESS] 4 sourcesKantar Insights report highlights consumer trust gap in AI marketing
A Kantar Insights study shows a disconnect in AI marketing: while 62% of marketers expect GenAI to drive brand recommendations, only 23% of consumers trust AI-generated suggestions.
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[TECHNOLOGY] 2 sourcesNew Zealanders face AI confidence trap regarding data privacy
A new Avast report reveals an ‘AI confidence trap’ in New Zealand, where 66% of adults believe they can spot AI fakes, yet 40% have shared sensitive data with AI tools.
Sources
consumidormoderno.com.br · geekzone.co.nz · imprensaemidia.com.br · livenews.co.nz · noticias.dino.com.br · pinzon.com.br