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2 clusters · 4 sources · 1 days · First seen 12 days ago · Last updated 12 days ago

Global consumer trends in fresh produce consumption

Overview

Global consumer behavior regarding fresh produce is being shaped by economic pressures, though responses vary by region.

In the United States, rising costs are making shoppers more deliberate. While retail dollar sales for produce increased slightly through July 2026, unit sales saw a decline. Consumer sentiment is divided; while many view produce as a good value, 15% of consumers perceive fresh produce as a “luxury item,” a feeling that intensifies among those facing financial hardship.

In Europe, consumers appear more resistant to reducing produce consumption. In Germany, a survey indicated that only 6% of consumers would sacrifice fruits and vegetables due to rising prices, with 65% citing health as a primary driver for food selection. In Belgium, retailers like Delhaize are responding to low daily intake levels by collaborating with local producers, introducing new varieties, and focusing on affordability through discounts on high Nutri-Score products.

Entities

Anne Marie Roerink · Circana · Delhaize · Sciensano · International Fresh Produce Association

Timeline

12 days ago

[BUSINESS] 3 sources
European consumers prioritize fresh produce despite economic pressures
European consumers prioritize fresh produce despite budget constraints, while retailers like Delhaize implement new strategies to boost healthy eating and local sourcing.
12 days ago

[BUSINESS] 2 sources
U.S. consumer spending on fresh produce shifts due to financial pressure
Financial pressure is reshaping U.S. produce shopping habits, with consumers increasingly viewing fresh fruits and vegetables as expensive or luxury items despite their importance in grocery budgets.

Sources

cartoon-productions.be · freshplaza.de · groentennieuws.nl · hortidaily.com