Global fashion industry technological and structural shifts

The fashion and beauty industries are undergoing significant structural changes characterized by a move toward technological integration and specialized labor. Major retailers in Berlin, such as Zalando and About You, are transitioning away from traditional production methods. Zalando has closed two photo studios following reports that it is moving toward artificially generated imagery for advertising, a shift that resulted in over 340 job losses. About You has also shuttered its studio to market its Scayle Studios service, which reportedly allows brands to generate digital clothing combinations to reduce costs.

This technological evolution is reflected in labor market trends, where companies are increasingly prioritizing professionals with deep expertise in specific fields and proficiency in artificial intelligence.

While large-scale retailers focus on automation and ultra-fast fashion models, other sectors of the industry are emphasizing craftsmanship. Platforms like the Global Fashion Collective are showcasing emerging designers in hubs such as Milan and Paris, with some collections blending manual processes with experimental materials to explore identity in a digital age.