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Global grocery store tourism travel trend

Updated 2 times since CLSTR started tracking revisions of this situation.

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2026-09-02 21:15 UTC → 2026-09-15 04:06 UTC · added removed

The ‘Grocery Store Tourism’ or ‘supermarket safari’ phenomenon continues to grow, driven by viral social media content on platforms like TikTok. Travelers increasingly visit local supermarkets and convenience stores to experience regional flavors and authentic daily life, seeking unique snacks and private label goods unavailable in their home countries. By 2026, research involving 14,000 travelers across 14 countries indicates the trend has become a significant movement, with 77% of respondents reporting they enjoy exploring local grocery stores and pantries. In Japan, convenience stores known as ‘konbini’—including 7-Eleven, FamilyMart, and Lawson—are central to this, offering regional specialties like onigiri and bento. The retailer Don Quijote has also become a destination for combining grocery shopping with souvenir hunting. In the United States, the trend manifests through different models, such as the cult following of Trader Joe’s private-label products and the ultra-premium experience at Erewhon in Los Angeles, which is known for celebrity collaborations. This shift reflects a growing desire among tourists to observe the authentic daily consumption habits of local populations. While the trend was initially noted in Asia, it has expanded globally. In Thailand, for example, travelers seek out specific offerings such as ramen counters and fresh smoothies found in 7-Eleven stores. This shift has forced retailers in regions like Italy to establish distinct brand identities to attract visitors shopping for experience rather than necessity. As the trend gains traction, the The scale of global retail players remains significant. significant: Walmart is remains the world’s largest supermarket corporation by revenue, reporting approximately 692 billion US dollars in 2025. However, in terms of sheer volume, while Japan’s Seven & I Holdings operates the highest number of locations globally with more than 40,000 stores. Other major international players include France’s Carrefour, with roughly 14,474 locations, and German discounters Lidl and Aldi, which maintain approximately 13,759 Lidl, and 13,325 locations respectively. Aldi.

Versions

  1. 2026-09-15 04:06 UTC Global grocery store tourism travel trend
  2. 2026-09-02 21:15 UTC Global grocery store tourism travel trend
  3. 2026-08-24 09:18 UTC Global grocery store tourism travel trend

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