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2 clusters · 4 sources · 21 days · First seen · Last updated
Global marketing and consumer trends for 2027
Overview
Industry reports from Incubeta and Euromonitor International outline shifting landscapes for marketing and consumer behavior heading into 2027.
Incubeta identifies a move toward AI Engine Optimization (AEO) as consumers increasingly use tools like ChatGPT and Gemini for research. This shift is expected to reduce traditional search volumes, with Gartner predicting a minimum 25 percent reduction by the end of 2026. Other emerging trends include data sovereignty and agentic commerce, where AI agents may conduct research and purchases on behalf of consumers.
Euromonitor International reports that consumer behavior will be driven by trust, transparency, and control. While 81 percent of consumers use generative AI for daily tasks, only 19 percent view it as a highly trustworthy source for shopping information. Consumers are also showing increased concern regarding rising prices and stock shortages, leading to a preference for brands they trust completely and a shift toward community or peer recommendations.
Entities
Timeline
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[BUSINESS] 4 sourcesEuromonitor report identifies five global consumer trends for 2027
Euromonitor International reports that by 2027, consumers will prioritize brand reliability, transparency, and community recommendations amid rising costs and cautious adoption of generative AI.
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[TECHNOLOGY] 2 sourcesIncubeta identifies seven marketing trends for 2027
Incubeta’s 2027 marketing outlook identifies AI engine optimization, agentic commerce, and data sovereignty as critical trends driven by the rise of AI tools like ChatGPT and Gemini.
Sources
agronfoodprocessing.com · diyinternational.com · supermarketnews.co.nz · worldbakers.com