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Global protein-enriched food market growth

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2026-09-23 07:13 UTC → 2026-09-28 23:13 UTC · added removed

The global market for protein-focused food products is experiencing significant expansion across various sectors. expansion. In the plant-based protein industry, sector, the textured vegetable protein market is projected to grow from USD 2.00 billion in 2026 to USD 2.79 billion by 2031. This growth is 2031, supported by technological advancements in protein texturization and increasing demand for meat alternatives. In Finland, initiatives like the RETHINK project and partnerships such as the one between Viking Malt and Valio aim to maximize the economic value of plant protein value through side-stream utilization and cross-company cooperation. Simultaneously, the retail market for protein-enriched foods is expanding utilization. Retail trends show high-protein products moving beyond niche bodybuilding segments niches into mainstream supermarket categories. supermarkets. In France, the hyper-protein market grew from approximately 70 million euros in 2020 to over 380 million euros in 2024. Consumers are increasingly purchasing By 2025, sales of hyper-protein, vitamin-enriched, or immunity-boosting products rose by 12% in value and 15% in units, with the ultra-fresh segment increasing by 27%. Offerings now include protein-enriched staples such as pasta, bread, cereals, soups, salads, and snacks. While market demand snacks like sausage. The beverage industry is rising, health also seeing growth, driven by social media trends such as ‘proffee’—mixing coffee with protein powder. In Egypt, the ready-to-drink protein beverage category is emerging as a strategic opportunity, with the protein lifestyle nutrition market projected to grow at an average annual rate of 7.2% between 2024 and 2027. Health experts maintain caution regarding marketing. While proteins are essential for muscle mass and antibodies, experts note that the general population in France does not face widespread deficiency deficiency. Anses sets a reference intake of 0.83g of protein per kilogram of body weight per day for healthy adults. Experts warn that protein consumption alone does not build muscle without physical stimulation and caution that marketing claims regarding weight loss claims should be viewed with scrutiny, as proteins primarily aid satiety and muscle preservation.

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  1. 2026-09-28 23:13 UTC Global protein-enriched food market growth
  2. 2026-09-23 07:13 UTC Global protein-enriched food market growth

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