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Global television market economic and technological shifts

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2026-09-30 04:43 UTC → 2026-10-14 23:37 UTC · added ~~removed~~

The global television market is facing economic and technological transitions driven by rising component costs and changing consumer preferences. Initial reports indicated that Chinese suppliers, including BOE, TCL CSOT, and HKC, were increasing prices for LCD panels. These hikes, communicated to major buyers like LG and Samsung, were expected to impact the market starting in the fourth quarter of 2026 and affect hardware costs for new TV generations in 2027. As these cost pressures persist, the market is shifting toward premium models. While global TV shipments are projected to decrease by 1% by 2027, shipments of premium televisions—those with an average selling price exceeding $1,000—are expected to grow by 9.3% annually. This trend is driven by rising costs for components, particularly memory, which squeeze profit margins on low-end models. Consequently, manufacturers are prioritizing high-end units to better absorb cost increases. Technological shifts are also noted, with RGB LED backlighting expected to dominate premium revenue by 2030. Recent developments highlight a shift in the cost structure of LCD televisions. Due to rising demand for DRAM and NAND memory driven by artificial intelligence and data centers, the main electronic boards for certain models—specifically 32-inch HD and 40-to-43-inch Full HD sets—are becoming more expensive than the display panels themselves. In response to evolving technology, Samsung has committed to providing seven years of software updates for its Tizen-based operating system for models released in 2024 and certain 2023 models, ensuring support until at least 2031.

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