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2 clusters · 2 sources · 20 days · First seen about 1 month ago · Last updated 11 days ago

Glow & Lovely response to glass skin beauty trend

Overview

The skincare brand Glow & Lovely has launched its Glass Bright Ultralight Range to address the ‘glass skin’ beauty trend popular among Gen Z. This aesthetic, which prioritizes clear and hydrated skin, often requires expensive and time-consuming routines.

During a press event in Jakarta, Brand Lead Ita Karo Karo stated that the brand aims to promote the #NoFilterGlassSkin concept. The goal is to encourage consumers to focus on skin health and individual needs rather than viewing the trend as an unattainable beauty standard.

Entities

Glow & Lovely · Booking.com · Ita Karo Karo · Kota Kasablanka · Hanoi

Timeline

11 days ago

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Glow & Lovely addresses glass skin trend and Gen Z beauty standards
The 'glass skin' trend is gaining popularity among Gen Z, prompting brands like Glow & Lovely to launch products aimed at achieving a healthy glow without overly complex or expensive routines.

Sources

dep.com.vn · giadinh.suckhoedoisong.vn