[REVISION HISTORY]

Good Good Golf leadership overhaul following ad crisis

Updated 14 times since CLSTR started tracking revisions of this situation.

What changed

2026-09-03 01:47 UTC → 2026-09-03 17:04 UTC · added ~~removed~~

The controversy surrounding the Callaway Quantum Driver advertisement has escalated into a major corporate crisis, resulting in a complete leadership overhaul at Good Good Golf. Following the removal of the video, which depicted Garrett Clark shoving Alexis Miestowski, Callaway severed its three-year partnership with Good Good and pledged $1 million to organizations dedicated to preventing violence against women. Professional consequences have continued to mount. Major retailers, including Dick’s Sporting Goods, Golf Galaxy, Target, and PGA Tour Superstore, have removed Good Good merchandise from their inventories. Additionally, the Golf Channel has postponed its ‘Big Break x Good Good’ series until 2027. The brand has also stepped back from its title sponsorship of a PGA Tour event in Austin, Texas. In a significant escalation, Good Good founder Matt Kendrick and President Joe Flannery are no longer with the company. Co-founder and investor Nahid Giga has stepped in as interim CEO. Before his departure, Kendrick criticized Callaway, accusing the company of attempting to make Good Good the ‘sole scapegoat’ for the incident. He alleged that Callaway had initially approved the advertisement and indicated on social media that he is not opposed to pursuing legal action against the brand. Recent leadership departures also include Good Good’s Vice President of Brand and Marketing, Jeffrey Lefkovits, and Callaway’s Director of Content and Production, Alex Upegui.

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