Google Business Profile support for SMEs

In July 2026 a German online‑marketing agency, Mawo:Ka, introduced a managed Google Business Profile service aimed at self‑employed professionals, micro‑enterprises and small companies. The offering, built around the agency’s Local Boost tool, provides two support packages that keep profile details such as contact information, opening hours and website links up‑to‑date, extending the firm’s existing portfolio of digital‑visibility services.

A week later, a guide outlining the setup and verification process for Google Business Profiles was published. It explains eligibility criteria—restricting profiles to businesses with a physical presence or service area—and details steps for searching existing listings, confirming ownership, avoiding duplicate entries, and completing verification via a code (typically sent by SMS). The guide also recommends two‑step verification to enhance security. Together, the service launch and the instructional guide reflect a broader push to help small and medium‑size enterprises maintain an effective local presence on Google Search and Maps.