[REVISION HISTORY]

Google Pixel Tag product launch

Updated 6 times since CLSTR started tracking revisions of this situation.

What changed

2026-08-19 04:34 UTC → 2026-08-22 07:09 UTC · added ~~removed~~

Google has officially unveiled the Pixel Tag, its first dedicated smart tracker designed to compete with Apple’s AirTag and Samsung’s Galaxy SmartTag. Scheduled for release on November 11, 2026, the device will be available for $29 for a single unit or $99 for a four-pack in the United States. The tracker utilizes Google’s Find Hub network, which leverages over one billion Android devices to locate items such as keys, wallets, and luggage. For precision tracking, it employs Ultra-Wideband (UWB) technology and Bluetooth Channel Sounding to provide distance and directional guidance, though advanced precision features require UWB-capable hardware. The hardware features a slim, elliptical design constructed from stainless steel and polycarbonate with an IP67 water and dust resistance rating. It includes a built-in speaker, a physical button to ring a paired phone, and a user-replaceable CR2032 coin-cell battery designed to last over a year. Recent reports note that the device’s pill-shaped, oblong design may make it incompatible with the wide variety of accessories currently available for Apple’s round AirTags. Security measures include end-to-end encryption for location data and automatic alerts for unknown tags traveling with a user. The device is compatible with Android 9.0 or newer and allows for sharing with up to 10 users. In India, regional pricing has been set at Rs 3,799 for a single unit or Rs 12,900 for a four-pack. In the United Kingdom, the device is expected to arrive in November 2026, with pricing estimated at £29 for a single unit or £99 for a four-pack, potentially preceding the US launch. Market analysis indicates the Bluetooth tracker sector has reached a three-way split between Google, Apple, and Samsung. While all three major ecosystems offer IP67-rated devices with replaceable CR2032 batteries and crowdsourced networks, design differences persist.

Versions

Only revisions since CLSTR began indexing content versions appear here. Select a version to see what changed compared to the one before it.