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Google US ad-tech antitrust litigation

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2026-09-17 15:01 UTC → 2026-09-17 16:27 UTC · added removed

A US federal judge has issued a ruling regarding Google’s digital advertising business following findings that the company unlawfully maintained monopolies in the publisher ad-server and ad-exchange markets. While In a 106-page ruling, US District Judge Leonie Brinkema rejected the Department of Justice’s request to force a structural breakup—specifically declining to mandate the divestiture of the AdX auction platform—the platform. Instead, the court instead imposed behavioral remedies. remedies designed to create a more competitive and transparent auction environment. These mandates require Google to relax rules governing make its advertising technology, ensure interoperability solutions interoperable with competitors, competing technologies, increase data sharing with publishers, and cease prioritizing its own services in auctions. Additionally, the company To ensure compliance, Google must appoint an internal antitrust compliance monitor. monitor to oversee these changes for a period of six years. Google has announced its intention to appeal the decision, stating it disagrees with the ruling regarding Google Ad Manager and arguing that forced divestiture could harm the ability of small businesses to reach customers.

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  1. 2026-09-17 16:27 UTC Google US ad-tech antitrust litigation
  2. 2026-09-17 15:01 UTC Google US ad-tech antitrust litigation

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