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2026-07-28 14:00 UTC → 2026-07-29 04:15 UTC ·
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The global shortage Nvidia’s GeForce lineup continues to feel the impact of soaring high‑density GDDR7 memory continues to dominate Nvidia's product roadmap. In June–July 2026 flagship Blackwell GPUs were priced near €4,000, with VRAM accounting for roughly 80 % of a high‑end card’s bill of materials. Partners responded with interim offerings such as 8 nm RTX 3060 12 GB models and costs. After a trimmed‑down RTX 5060 line built third global price hike on the GB205 die. On 16 28 July Nvidia postponed the RTX 50 SUPER series after 3‑GB GDDR7 chips rose to $60‑70 each, far above the $20 cost of 2‑GB parts, and flagged the RTX 5080 SUPER’s projected 415 W draw as a further concern. Production samples had reached board partners, but – raising retail prices by 20‑30 % – the launch was delayed indefinitely. A 19 July report confirmed price shock has translated into stark regional effects. In China, the cards were production‑ready; MSI’s RTX 5070 Inspire 3X OC was reviewed at €714, delivering strong 1440p performance with efficient cooling. Chinese partner Yeston and others repurposed RTX 5070 PCBs for RTX 5060 variants, capping TGP at Ti jumped from about 145 W. Benchmark data on 24 July showed the three‑year‑old RTX 3060 12 GB rivaling newer entry‑level cards, narrowing the RTX 4060 lead at 1080p and matching it at 4K. Nvidia warned that steep price hikes in GPU and VRAM kits, driven by rising DRAM costs and limited supply, could push further delays, prompting users $1,375 to experiment with dual‑GPU setups $1,600 (9,299 ¥ to sidestep memory price pressure. By 26 July the impact was evident 10,700 ¥), prompting e‑commerce platforms to temporarily pull many cards from listings and slowing sales in China: GDDR6/7 memory prices surged Poland, Turkey and Germany. Taiwanese retailers reported premiums of up to tenfold, pushing retail prices of 122 % for the liquid‑cooled RTX 5090D 5090 32 GB beyond double earlier recommendations GB, with entry‑level RTX 5060 cards 45 % above MSRP and sending the RTX 5080 past $1,500. Wholesale 5070 Ti 67 % above. The surge follows a jump in 16 GB GDDR7 module prices from roughly $80‑90 to $200‑300, a rise of over 200 %. The cost pressure has spurred a doubling of assembly orders for upcoming RTX 5070 5060 Ti and RTX 5060 5070 Ti models jumped 600–800 yuan units in a single week. On 28 July Nvidia announced a third global price increase within seven months, raising retail prices across Taiwan, while the GeForce lineup by 20 %‑30 %. broader market looks increasingly toward AMD, Intel and the secondary market for alternatives.