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Greek retail sector summer sales trends and regulations

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2026-08-28 04:41 UTC → 2026-08-28 07:59 UTC · added ~~removed~~

The Greek retail sector continues to face a sluggish summer sales period, with the 2026 season scheduled to conclude on August 31. Market activity remains characterized by lower purchase volumes and increased consumer selectivity. Vasilis Korkidis, President of the Piraeus Chamber of Commerce and Industry, noted that while total turnover for the period may approach 7 billion euros, approximately 55% of businesses reported lower turnover compared to 2025, with only 12% reporting an increase. Businesses have cited limited purchasing power as a primary factor for this trend. Regulatory requirements for transparency remain strict. Retailers must clearly display both the original and discounted prices. The reference price used to calculate discounts must be the lowest price applied in the 30 days prior to the discount, or the last 10 days for products released less than a month ago. Additionally, if more than 60% of a store’s inventory is discounted, the discount percentage must be displayed in the storefront window. Consumers are advised to distinguish between ‘sales,’ which typically apply to current season items, and ‘offers,’ which often involve older stock with deeper ~~cuts but potentially more restrictive return policies.~~ cuts. Legal protections remain in place for defective products, allowing for repair, replacement, or refunds. Experts suggest verifying final prices rather than relying solely on percentage labels.

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