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2 clusters · 7 sources · 3 days · First seen · Last updated

Gustavo Scarpa literary influence in Brazil

Overview

Professional footballer Gustavo Scarpa, a midfielder for Atlético Mineiro, triggered a significant literary trend in Brazil after reviewing Lev Tolstói’s classic novel, ‘A Morte de Ivan Ilitch’ (The Death of Ivan Ilyich), on his YouTube channel, ‘Canal do Scarpinha’.

The review, which garnered over 500,000 views, propelled the novel to the top of Amazon’s best-seller list in Brazil, leading to several editions selling out. The influence of the video has extended beyond individual sales to the club’s culture and fanbase.

A reading club named ‘Galeitura’—a combination of the club’s nickname ‘Galo’ and ‘leitura’ (reading)—was established by supporter Carolina Marques. The group has grown to include approximately 500 members on WhatsApp and over 26,000 followers on Instagram, organizing weekly discussions around Scarpa’s literary recommendations.

Entities

Amazon · Gustavo Scarpa · Galeitura · Leo Tolstoy · Atlético-MG

Timeline

  1. [CULTURE] 2 sources
    Gustavo Scarpa's book review drives Tolstoy sales and inspires fan reading club

    Atlético Mineiro midfielder Gustavo Scarpa’s review of Leo Tolstoy’s “The Death of Ivan Ilyich” has topped Amazon Brazil sales and inspired the creation of a massive fan reading club called Galeitura.

  2. [CULTURE] 5 sources
    Gustavo Scarpa's book recommendation tops Amazon sales in Brazil

    A book review by Atlético-MG midfielder Gustavo Scarpa has propelled Lev Tolstói’s ‘A Morte de Ivan Ilitch’ to the top of Amazon's best-seller list in Brazil.

Sources

diariodopara.com.br · em.com.br · esportenewsmundo.com.br · exame.com · metropoles.com · portalhortolandia.com.br · viagemegastronomia.com.br