H-E-B retail expansion in Texas

H-E-B has expanded its presence in Texas with the opening of two new large-scale grocery stores.

In San Marcos, the retailer opened a 114,000-square-foot facility at the intersection of I-35 and McCarty Lane. This location introduced the city’s first True Texas BBQ restaurant, which features meats smoked in-house. The store includes specialized departments such as a pharmacy with a drive-through, a sushi bar, and a beer and wine tasting station. Future site expansions, including a fuel station and car wash, are planned for spring 2027.

Following this, H-E-B opened a 125,000-square-foot store in Converse to serve the eastern San Antonio area. This location also features a True Texas BBQ restaurant, a pharmacy, and various food stations including an Asian grill and sushi station. The facility utilizes energy-efficient features like CO2 refrigeration and local Texas limestone aesthetics. A convenience store and fuel station are currently under construction at this site, with an expected opening in summer 2027.